Having continuous Internet access is crucial for small businesses and SOHOs (Small Office/Home Office) as well as large companies and service providers, and hours or days without an Internet connection can drastically affect productivity and/or revenue.
As strain increases on a website or business application, eventually, a single server cannot support the full workload. To meet demand, organizations spread the workload over multiple servers.
Without the ability to communicate with current and potential customers (e.g. through email), the lack of a working broadband connection could jeopardies the entire future of a business.
Therefore, where Internet connectivity is an important requirement, the benefit of resilience from load balancing is very high.